Learn the art of bespoke logotype design. Craft unique identities and command hire pricing. Stand out from the rest.
Stand out
Why choose this course?
There are over half a million employed graphic designers* and an estimated 4.5 million freelance designers globally so what can you do to make yourself and your work stand out? Learn Logotype Design!
We are thrilled to announce the launch of our Logo Launch online course that Will Paterson has curated with you in mind! Regardless if you’re a student, freelancer or an in-house designer this course is for anyone who is serious about advancing their skills and abilities as a logo designer.
We will cover the core elements of design principals, go in-depth into icons and typographic logos, and teach you what you need to know to create these logos with confidence.
Learn Bespoke Logotype Design
Learn Bespoke Logotype Design
Will Paterson
Creative Director & Logotype Designer
About Will Paterson
Will Paterson is a creative director, designer, branding expert and YouTuber. He’s been designing for over a decade, beginning as a freelance artist to now being the proud owner of his own design agency. He is well known for his YouTube videos which all centre around helping designers level up their own design skills and knowledge.
Will has run hugely successful online courses on Skillshare, in-person day-courses with Goodtype and OFFF as well as numerous Adobe Live sessions and speaking engagements across the US and Europe.
What you’ll learn
How To Design Logotypes
Through software and the principles of graphic design, you will learn how to ideate, draw and design professional logotypes that you can charge higher rates for.
Drawing Typography
Drawing typography is the most challenging skill for every designer and artist. Throughout logo launch you will learn a system to draw professional logotypes.
Craft A Winning Presentation
Logo Launch teaches you how to design a winning presentation, using psychology and storytelling to get your client to sign off on your work and get you paid. We’ll teach you how to craft the perfect presentation for every client.
What you’ll get
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Unlimited Access
Go through the course in your own time and be rest assured that this course will be yours to watch.
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Private Community
The best way to learn is through community. Join over 100 others in a private community to learn, critique, and sharpen each others skills.
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20+ Hours Content
Gain access to over 20 hours of high-quality content. We teach what design schools can’t.
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Digital Resources
You can gain access to digital downloads that can assist you in the design process.
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Live Sessions*
For tiers Platinum & Diamond you’ll have access to our live sessions.
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One On One Session*
In Diamond Tier, you’ll have access to a one-on-one private session with Will. In this session, you’ll receive tailored mentoring for logotype and brand identity design.
Increase Your Skills.
It’s not enough to be a standard logo designer. With the rise of Generative AI and low-earning competition websites, you need to have real bespoke skills to stand out to higher-paying clients. Logo Launch teaches you these skills to increase your rates confidently.
Command Higher Rates
“so scientific!”
What Our Students Say
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"I've learned a lot and seeing how you approach the logo design process helped me."
Melanie Lange / Graphic Designer & llustrator
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"I love his simplicity and enthusiasm for teaching. He's definitely the guy I needed to take this Logo Design course from.”
I.B Douglas // Brand & Logo Designer
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"I really enjoyed this class and learning this process will help loads with future projects. I hope to see more classes in the future.”
Martin Slater // UK Based Design Newbie
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“It all begins with an idea. Maybe you want to launch a business.”
Keith Finley
Choose your tier
Gold
$170
Popular
Platinum
$270
Diamond
$800
Pre-sales are now open, places are limited so please book in quickly to avoid disappointment. Terms and Conditions apply.
✺ Frequently asked questions ✺
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This course is all about learning beyond what they teach in College and University. From industry standards in logo design, fine-tuning your skills, expanding your knowledge and understanding - this is the one-stop-shop for you to become a better logo designer and stand out in a very crowded marketplace.
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You will learn both theory and practical skills across a broad range of logo design topics. Also the course will teach you how to design professional and custom logotypes. Please take a look at the course overview for more details on each module.
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Free to watch videos are so important. We believe everyone should have access to education in order to improve their skills, which is why we’ve uploaded free to watch videos and tutorials since 2012, amassing over 55 Million views! We’re so proud to know we’ve helped thousands of designers in so many ways on their journeys, but this course is different - we’re getting down to the nitty, gritty details and specifics that will level up your skills, which can’t be achieved in more general design videos. The knowledge and teaching Will is sharing in this course goes far beyond what is available to watch and learn for free.
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We hope that no one taking the course would find themselves dissatisfied to the point where they would request a refund, however in keeping with UK law we will be able to refund you within 30 days of purchase if you find the course not to be as described or faulty. Paterson Design LTD, company number 11815124. Registered in England and Wales. 7 Bailey Court, Colburn Business Park, DL9 4QL. VAT number 361 163 127.
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100%! You can watch, re-watch, watch again and even re-watch another time as much as you like.
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We have options! Access to education is so important to us, it’s the very foundations on which we’ve built our company and something we invest a lot of our time and money into every single week to be able to bring free content to anyone and everyone. For this course in particular we do have the option of a payment plan to spread the cost (more information on the enrolment page) and we will also be bringing out a lite version of this course at a later date with a reduced amount of lessons to stay true to our belief that everyone should be able to improve their skills and expand their knowledge without cost preventing that.