Logo Launch
In the ever-evolving world of graphic design, standing out is not just an advantage—it's a necessity. Logo Launch is meticulously designed to transform your approach to logo design, from understanding the foundational theories to applying advanced techniques that captivate clients and audiences alike.
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Housekeeping
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Module 1 - Research
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Module 2 - Principles of Type
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Module 3 - Drawing Type / Generating Ideas
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Module 4 - Iterating On Ideas
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Module 4 Introduction
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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Expanding On Ideas
We have some basic ideas, now it’s time to expand on them.
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Writing Your Ideas
The easiest way to collaborate with your client on your ideas is through whiteboarding software.
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Computer Idea Generating
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Choosing The Best Logotype Idea
It’s decision time!
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Module 5: Refining Our Ideas
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Module 5 Introduction
In Module 5 we will be refining the best idea.
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Prerequisites
We’re going hands-on! You’ll need a few tools to continue.
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Tracing Our Concept
Now it’s time to take our rough work and start refining it by tracing.
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Annotating Your Ideas
Annotating the design makes our changes noted, and real. When we annotate we’re better able to see the changes we need to make and why.
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Refining The Idea
A big part of the design process is refinement.
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Make Big - Make Good
Enlarging our sketches allows us to draw in greater detail and fidelity, giving us more precision and accuracy.
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Module 6: Vectorising Logotypes
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Module 6 Introduction
Module 6 will show you how to professionally vectorise type using a technique many don’t know about: The Box Technique.
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How To Use Adobe Illustrator
Adobe Illustrator can be daunting at first. Here’s a quick lesson showing you the basics!
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How To Correctly Use The Pen Tool
In this lesson, I show you the “Box Technique” to quickly and effectively vectorise your logotypes.
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Tracing The Logo - Part 1
Now it’s time to trace our logotype to make it digital.
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Tracing The Logo - Part 2
Now it’s time to trace our logotype to make it digital.
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Module 7: Refining The Digital Logotype Part 1
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Module 8 - Refining The Digital Logotype Part 2
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Module 8 Introduction
Module 8 is further refining our digital version of the logotype.
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Tracing In Glyphs
Adobe Illustrator isn’t made for designing typography. So today we’re using Glyphs for a better experience.
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Why We Don't Use Image Trace
Image trace is good for everything other than typography.
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Testing The Logotype Design
Testing your logotype design is crucial to know how effective your logotype is.
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Module 9 The Keys To A Successful Presentation
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Module 9 Introduction
Learning how to design an effective presentation is key to having your client sign off on your logotype design.
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Creating The Presentation
We use Pitch to create our presentation eaisly.
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Presenting The Logo Do's & Don’ts Part 1
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Presenting The Logo Do's & Don'ts Part 2
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The Keys To A Winning Presentation
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Module 10 Presenting, Packaging and Psychology
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Module 11 - The Business Of Design
Meet your instructor
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Meet your instructor ✳
Will Paterson
Will Paterson is a creative director, designer, branding expert and YouTuber. He’s been designing for over a decade, beginning as a freelance artist to now being the proud owner of his own design agency. He is well known for his YouTube videos which all centre around helping designers level up their own design skills and knowledge.
Will has run hugely successful online courses on Skillshare, in-person day-courses with Goodtype and OFFF as well as numerous Adobe Live sessions and speaking engagements across the US and Europe.